加拿大TheMarketbyLongo’s商店

2017-01-13 14:56:40来源:网络收集作者:匿名人点击

分享
Canada The Market by Longo’s store设计方:Ampersand Studio
位置:加拿大
分类:商业展示类装修
内容:实景照片
图片:9张加拿大TheMarketbyLongo’s商店-1零售空间设计工作室Ampersand Studio,在加拿大的多伦多打造了这个名为The Market by Longo’s的商店。整个设计方案包括购物场所的打造、品牌形象的重新设计、仓储规划,以及营销推广。Longo's正在重新塑造其在人们心中的形象,打造一个小而精的特色商店,这也意味着多伦多市区正在被诸如一种更加浓重的城市氛围。The Market by Longo’s”商店,主营城市人最关心的那些新鲜、高质而且便利的食物。 Ampersand Studio设计总监Ferial Rahbari,对此项目评价说:“对于我们来说,保留商店所在建筑的原始特点,并且将这些特点巧妙的改造成商店所需,这一点至关重要”。人们可以在这个经过仔细规划的,面积8500平方英尺的空间里,找到所需的食物,并且得到类似超市的那种购物体验。商店里简洁自然的装修材料,定制设计的家具配件,还有LOGO上窄窄的颜色和材质,都在向人们表明该品牌的市场定位。 译者:柒柒 Ampersand Studio Inc., a retail strategy and design firm has spearheaded the brand transformation of “The Market by Longo’s”.This included a go-to-market strategy, redesign of brand identity, store experience and marketing campaign. Downtown Toronto is going through a massive urban densification which Longo’s recognized as a signal to refresh their small urban-format store.The Market by Longo’s aligns with the urban shopper’s needs — fresh, quality, convenient food. “It was very important for us to convey the original character of this magnificent space by ensuring these details became features of the store,” said Ferial Rahbari, Principal of Ampersand Studio.The 8,500 square foot space was planned to encourage the discovery of food and to create a market feel.This was done with a simple and authentic collection of materials, custom design fixtures, simple and effective way finding with a narrow palette of colours and materials to support the positioning of the market brand.加拿大TheMarketbyLongo’s商店-2加拿大The Market by Longo’s商店室内实景图加拿大TheMarketbyLongo’s商店-3加拿大The Market by Longo’s商店室内实景图加拿大TheMarketbyLongo’s商店-4加拿大The Market by Longo’s商店室内实景图加拿大TheMarketbyLongo’s商店-5加拿大The Market by Longo’s商店室内实景图加拿大TheMarketbyLongo’s商店-6加拿大The Market by Longo’s商店室内实景图加拿大TheMarketbyLongo’s商店-7加拿大The Market by Longo’s商店室内实景图加拿大TheMarketbyLongo’s商店-8加拿大The Market by Longo’s商店室内实景图加拿大TheMarketbyLongo’s商店-9加拿大The Market by Longo’s商店室内实景图

最新文章

123

最新摄影

微信扫一扫

第七城市微信公众平台