2016 ASLA 传播类杰出奖:What’s Out There ® 指南 / 文化景观基金会

2017-04-11 12:09:57来源:http://www.gooood.hk/2016-asla-award-of-excellence-communica作者:网络收集人点击

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来自ASLA对gooood的分享。 What’s Out There® Guidebooks by The Cultural Landscape Foundation. Appreciation towards ASLA for providing the following description:

项目陈述 PROJECT STATEMENT

文化景观基金会(TCLF)出版的《What’s Out There》是一套简洁的,有着丰富配图内容的景观学科指南,概述了美国大部分城市和地区的设计历史,在地图上定位出每个城市中重要的景观建筑作品,每个项目包含一段简明扼要的文字介绍和场地的全彩照片。这套指南——基本每一本长度超过60页,有着抓人眼球的版式设计和8×8英寸的平装印刷,轻松便携。同时也可以免费下载电子版本。其中的内容是来自“What’s Out There”数据库中重要的景观设计作品和设计师资料,并与“What’s Out There Weekend”共同创建了一系列免费由学科专家作导游的游览规划。与不同地区的专业伙伴合作,这套出版物针对不同的受众,包括景观专业从业者和学生,教育工作者,游客和设计爱好者做出了不同的调整。到目前为止,已经出版了十三本指南。

The Cultural Landscape Foundation’s (TCLF) What’s Out There guidebooks are concise, richly illustrated publications that provide overviews about the design history of mostly urban areas throughout the U.S., locates significant works of landscape architecture of each city on a map, and include 250-word essays and full-color photographs of each site. The guidebooks—usually more than 60-pages in length—are attractively designed and professionally printed as 8×8-inch, easily portable paperback books. The guidebooks are also available as free digital downloads. They derive from the What’s Out There database of nationally significant landscapes and their designers, and are created in tandem with the What’s Out There Weekend series of free, expert-led tours. Developed in collaboration with local partners, the guidebooks are intended for a diverse audience, including landscape architecture professionals and students, educators, tourists, and design enthusiasts. To date, thirteen guidebooks have been produced.

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001-WOT

▲《What’s Out There》指南是一套简洁,丰富的插图出版物,概述了美国大部分城市地区的设计历史;包括城市地图,精炼的简介和每个场地的全彩照片。目前共出版了十三本。What’s Out There guidebooks are concise, richly illustrated publications that provide overviews about the design history of mostly U.S. urban areas; they include city maps plus 250-word essays and full-color photographs of each site. There are currently thirteen guidebooks. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

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项目说明 PROJECT NARRATIVE

《What’s Out There》这套书的发布,即2009年创立的文化景观基金会(TCLF,以下简称基金会)下属的What Out Out There(WOT)数据库的产物。整个项目都是免费的,目前在线数据库中可搜索的已完成的景观设计项目描述超过1,900个,以及900个设计师的简介,都经过仔细的审核。该数据库由10,000多张图片和大量说明组成,而且每周都在更新更多的景观作品和设计师介绍。 What’s Out There计划最初只涉及美国的景观行业,于2015年开始扩建数据库,开始加入加拿大的网站和设计师。指南是一个独立的资源,同时作为WOT计划的一部分,承担着提高景观设计行业间的相互联系和多样性认识的作用,为学生和历史学家提供了重要的学习环境和背景知识,激励设计专业人士,并推动地方和区域遗产旅游的建设。在线数据库还针对iPhone和类似的手持设备进行了优化,并包括一个名为“What’s Nearby”的功能,在GPS的引导下,可帮助用户在数据库中找到半径25英里范围内所有项目的位置。

目前推出的十三本指南,同时也是为了补充另一个WOT计划:2010年的“What’s Out There Weekend”周末计划,在特定城市和地区提供免费的由专家带领的的旅游项目。免费旅游活动由网站管理者组织,由专家介绍该项目的设计,环境和文化历史,使参与者能够深入其中地了解和评价此处的景观,设计师和城市。

在每一本《What's Out There》指南里,在所有的场地都被标识在一份体现城市设计主题的地图上。 每个项目的说明都使用了精心挑选的全彩现场照片,经过专业摄影师、景观行业从业者、学生、项目管理者和志愿者精心的编排。这些照片展示了景观的植被,交通流线,结构,水景,雕塑小品和周围环境。

每一个指南中的项目,都包含一段精炼的文字描述,简明地描绘出场地的景观历史,设计意图,和当前状况。避免使用术语或过于专业的语言,这些叙述旨在易于被阅读者理解,同时依旧能够阐述景观设计的原则和概念。每个场地的描述包括在页面一侧的项目标注,快速总结景观的风格,类型,改造场地历史条件至新项目环境的设计师,以及相关的景观设计项目(例如,Back Bay Fens后湾公园是波士顿翡翠项链的一部分)。指南结束的部分附有“What’s Out There Weekend”周末计划的相关说明,一些延伸阅读的信息,并列出该计划的合作伙伴。

《指南》系列,数据库和项目参观旅行,是从与基金会有合作伙伴关系的大学,咨询委员会,公共机构,保护区和设计组织中选择出的。特别是通过与大学建立合作伙伴关系,基金会为学生提供了研究和记录场地的可能,并提供在周末参加游览活动的机会。例如,为了编写《丹佛指南》,基金会与美国科罗拉多丹佛大学建筑规划学院的景观建筑学生合作;弗吉尼亚大学和弗吉尼亚理工大学的学生为《里士满指南》提供了宝贵的帮助;在德克萨斯州的所有四个大学级景观建筑项目的学生帮助存档了在德州奥斯汀和休斯顿以及其他一些地区所有的设计项目。

指南的大小为8×8英寸,长度介于50到70页之间。简洁中叙述了提议出版《What's Out There》的背景,描述该地区的设计历史,并且将重点放在与该场地相关的主题风格上。 例如,《迈阿密指南》提供了有关地中海风格的信息,而《里士满指南》引入了殖民复兴,而为《洛杉矶指南》描述了这座城市的后现代遗留设计。

除了特定城市的指南之外,基金会还制作了特殊的专辑。 例如,2013年推出《洛杉矶指南》和短途旅行之后,带来了巨大的积极反响,再次举办此类活动的呼声很高。于是在2014年,基金会制作了一本关于景观设计师拉尔夫·康奈尔的指南,并带领有意者参观了他的项目。所谓“洛杉矶的奥姆斯特德”就是指他在过去一个世纪中比任何其他景观建筑师都更积极投入到塑造这座城市的工作中。该指南包括一篇他的传记和跨越康奈尔50多年的职业生涯的十多个有巨大影响力项目介绍。

此外,在2013年,基金会创建了一本关于在1972年建成旧金山的金门国家游乐区的指南。许多新近由景观从业者完成的项目包括Cheryl Barton办公室,CMG景观建筑,Hargreaves Associates, SURFACEDESIGN,INC.,和Stephen Wheeler景观设计师事务所,以及早期的实践者,如劳伦斯·哈尔普林办公室被集中强调了。

虽然专门针对“What’s Out There Weekend”周末计划做了设计,“指南”的封皮采用了“常绿的”的颜色,作为旅行和学术资源永久存在。扩展研究和存档工作远远超出了实际的出版的项目,印刷版的指南可从基金会的网站和“周末计划”的特定机构购买,每本10美元。同样,指南也可从基金会网站下载免费的电子版本。迄今为止,已经以印刷和数字形式售出了24000多份指南。

基金会的《What's Out There》指南,数据库的建立和“周末计划”的活动都旨在帮助景观建筑师,相关专业人士以及公众了解和珍视我们共同的景观设计环境。不断扩大《指南》这一系列是一项基本的工作,使得重要的信息能够以有吸引力且易于理解的形式向面向公众。

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▲有着抓人眼球的版式设计和8×8英寸的平装印刷,轻松便携。其中包括了地图,如旧金山的金门国家公园的地图。可以购买实体的出版物,或者下载免费的PDF版本。The guidebooks are 8 x 8 inches and easily portable. They include maps, such as this one for San Francisco’s Golden Gate National Parks. The guidebooks can be purchased in print form and downloaded free as PDFs. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

003-WOT

▲《What’s Out There》指南是衍生于WOT在线数据库上的国家景观设计资源。每本指南中的条目包括场地照片和简要的说明,包括景观类型,风格和相关设计师。The What’s Out There guidebooks derive from the What’s Out There online database of the nation’s landscape legacy. Each guidebook entry includes contemporary photographs and concise, vetted 250-word site descriptions that include the landscape type, style and associated designer(s). Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

004-WOT

▲指南中的景观分为27种类型(例如,公园),49种子类型(例如,袖珍公园)和15种风格(例如,现代主义)。图上所示的Babi Yar纪念公园可以看作是现代主义风格的纪念景观类型的分类。Landscapes in the guidebooks are divided into 27 types (e.g. Park), 49 sub-types (e.g. Vest Pocket Park) and 15 styles (e.g. Modernist); the Babi Yar Memorial Park, shown above, is an example of a Modernist style Commemorative Landscape type. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

005-WOT

▲其中几本指南主要介绍和定义了具体的风格:《洛杉矶指南》强调后现代主义的作品;《迈阿密指南》主要记述地中海风景;《里士满指南》上提到了殖民地遗址复兴;《丹佛指南》致力于介绍自然主义或凝聚力景观。Some guidebooks introduce and define specific styles: the Los Angeles guidebook highlighted Postmodernist works; the Miami guidebook featured Mediterranean landscapes; the Richmond book noted Colonial Revival sites; and Denver addressed Naturalistic or Cohesive landscapes. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

006-WOT

▲《洛杉矶指南》包括对后现代主义风景风格的定义,以及地图上标注出的这类风格的设计场地。The Los Angeles guidebook includes a definition of the Postmodernist landscape style and maps with color-coded sites designed in this style. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

007-WOT

▲来自《洛杉矶指南》的这篇文章讨论了城市市中心的后现代主义景观的集合,并介绍了后续页面中涉及的四个具体项目。This entry from the Los Angeles guidebook discusses an ensemble of Postmodernist landscapes in the city’s downtown, and introduces four specific sites that are addressed in subsequent pages. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

008-WOT

▲这个条目概述了在上一个条目中介绍的洛杉矶的四个后现代主义的场地。This entry outlines the four Postmodernist sites in Los Angeles introduced in the previous entry. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

009-WOT

▲《罗得岛纽波特指南》和《金门国家公园指南》中包括了每个目的地的历史。The guidebooks for Newport, RI, and the Golden Gate National Parks include histories of each destination. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

010-WOT

▲罗得岛纽波特的历史背景是由一位建筑历史学家撰写的,提供场地的概述,一些设计师的资料和其他丰富多彩的细节,提供所需的背景知识。This history of Newport, RI, written by an architectural historian, provides an overview of the site’s settlement, some of the designers who shaped it, and other colorful details that provide needed context. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

011-WOT

▲《What’s Out There》指南:洛杉矶拉尔夫·康奈尔的公共景观是第一本专门讲述具体的从业人员的指南。What’s Out There: The Los Angeles Public Landscapes of Ralph Cornell is the first guidebook dedicated to a specific practitioner. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

012-WOT

▲《康奈尔指南》包含一位为称作“洛杉矶的奥姆斯特德”的从业者的传记。The Cornell guide contains a biography of the practitioner who was known as the “Olmsted of LA.” Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

013-WOT

▲拉尔夫·康奈尔的传记在页面一侧补充一个边栏,突出他的在学术和专业领域上的成就。The Ralph Cornell biography is supplemented by a sidebar that highlights his academic and professional accomplishments. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

014-WOT

▲这套指南是与“What’s Out There Weekend”周末计划同时发行的,周末计划是一系列由专家主导的旅行项目。右上角描述了周末计划的内容,还有其他相关信息的网址。指南赞助商和合作伙伴都有专门的经过认证的标志。The guidebooks are issued in tandem with What’s Out There Weekend free, expert-led tours. The weekend is described (upper right) and there are URLs for additional content. Guidebook Presenting Sponsors and Partners are recognized with logos. Photo Credit: Charles Birnbaum; Barrett Doherty; Mark Oviatt, Oviatt Media

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The What’s Out There guidebooks, the subject of this application, are an outgrowth of The Cultural Landscape Foundation’s (TCLF) What’s Out There (WOT) database, which launched in 2009. This free, searchable online database of historic designed landscapes currently features more than 1,900 site descriptions and 900 designer profiles, all carefully vetted. The database is profusely illustrated by more than 10,000 images, with new landscapes and designers added weekly. The What’s Out There program, which initially covered landscapes in the United States, was expanded in 2015 to include sites and designers in Canada. The guidebooks serve as both an independent resource and to buttress the WOT program in raising awareness about the interconnectedness and diversity of designed landscapes, provides a critical context for students and historians, inspires design professionals, and enhances local and regional heritage tourism efforts. The online database has also been optimized for iPhones and similar handheld devices and includes a feature called What’s Nearby, a GPS-enabled function that locates all sites in the database within a 25-mile radius of the user.

The What’s Out There guidebooks, thirteen so far, were also created to complement another WOT initiative: The What’s Out There Weekend program, begun in 2010, features free, expert-led tours of designed landscapes in selected cities and regions. The free tours are organized with site stewards and property managers and led by experts who describe the site’s design and its environmental and cultural history in terms that enable participants to understand and value the landscapes, designers, and cities in their midst.

In each What's Out There guidebook all of the sites are identified on a map keyed to reference the city’s design themes. Every site is illustrated with carefully curated, contemporary, full-color photographs submitted by professional photographers, landscape architecture professionals and students, site managers, and volunteers. These photographs illustrate the landscape’s vegetation, circulation, structures, water features, sculptural elements, and the surrounding context.

Every site included in the guidebook is described by an original 250-word essay, concisely ordered to present the history of the landscape, chronicle the design intent, and describe its current condition. Avoiding jargon and overly-technical language, these narratives are written to be understandable by the layperson while still elaborating on principles and concepts of landscape architecture. Each site description includes bulleted points on the side of the page that quickly summarizes the landscape’s style, type, designer(s) who shaped it from historic to contemporary, and related landscapes where applicable (e.g. The Back Bay Fens is part of Boston’s Emerald Necklace). The guidebook closes with a description of the What’s Out There Weekend program, provides information about further reading, and lists the partners for the initiative.

The guidebooks, along with the database and the tours, result from TCLF-managed partnerships with universities, advisory councils, public agencies, and preservation and design organizations. Through the university partnerships in particular, TCLF provides students with opportunities to research and document the sites and, during the Weekends, to participate in the tours themselves. For example, to create the Denver guidebook, TCLF collaborated with landscape architecture students at the College of Architecture and Planning at the University of Colorado Denver; invaluable assistance was provided by students at the University of Virginia and Virginia Tech for the Richmond guidebook; and documentation of sites in Austin and Houston, along with other sites in Texas, was provided by students at all four university level landscape architecture programs in Texas.

Measuring 8×8 inches, the guidebooks are between 50 and 70 pages in length. An introductory narrative provides background on the What’s Out There initiative, describes the design history of the region, and focuses on a particular theme relevant to that location. For example, the Miami guidebook provides information about the Mediterranean style, while the Richmond guidebook references Colonial Revival and the one produced for Los Angeles describes the city’s Postmodern legacy.

In addition to guidebooks to specific cities, TCLF has produced specialized guides. For example, following the overwhelmingly positive response to the Los Angeles guidebook and tours in 2013 – and calls for a repeat event – in 2014 TCLF produced a guidebook and tours about the work of landscape architect Ralph Cornell. The so-called “Olmsted of Los Angeles” did more to shape the city in the past century than any other landscape architect. The guidebook, which includes a biography and details about more than a dozen significant and influential Cornell designs from a career that spanned more than 50 years.

In addition, in 2013 TCLF created a guidebook to work done at San Francisco’s 80,000-acre Golden Gate National Recreation Area, which was established in 1972. Many recently completed projects by practitioners including the Office of Cheryl Barton, CMG Landscape Architecture, Hargreaves Associates, SURFACEDESIGN, INC., and Stephen Wheeler Landscape Architects were featured, along with those by earlier practitioners, such as the Office of Lawrence Halprin.

Though produced specifically for the What’s Out There Weekend, the guidebooks are designed to be “evergreen,” remaining accessible and relevant as travel and scholarly resources in perpetuity. Extending the research and documentation well beyond the actual event, the printed guidebooks are available for purchase from TCLF’s website for a cost of $10 and are also available at select institutions featured in the Weekend. The guidebooks are also available as free digital downloads from TCLF’s website. To date, more than 24,000 guidebooks have been distributed in print and digital form.

TCLF’s What’s Out There guidebooks, database and Weekend activities are conceived to help landscape architects, allied professionals, and the general public understand and value our shared landscape legacy. The ever-expanding guidebook series is a fundamental aspect of this initiative, one that makes important information available to the public in an attractive and easily understood format.

PROJECT CREDITS

Project Lead: Charles Birnbaum, FASLA Project Team: Courtney Spearman, Matthew Traucht, Associate ASLA, Scott Craver, Nord Wennerstrom Principal Photography: Barrett Doherty Graphic Design: Mark Oviatt, Oviatt Media

MORE: The Cultural Landscape Foundation.

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